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So far all customers have understood and no one has complained. It has a sign informing customers that they only put Roti in a box when it costs more than 30 baht. Some people just come to the shop with a 20-baht banknote in their hand and they can at least go home with one egg roti.”Īnother measure that Roti Paa Yai uses to control the price is to cut down on packaging. We keep the normal Roti and egg Roti at the same prices – 10 and 20 baht respectively because we want to help people. “Each piece of ‘special’ Roti such as Mataba Chicken now sells for 50 baht, an increase of 10 baht while corn Roti is now 30 baht and Raisin Roti is 40 baht. The increased prices do not even make up for what we are spending on ingredients but it helps a little,” the owner told Thai PBS World. “Cooking oil and butter prices have increased to more than we could afford. In Northern Chiang Rai province, one of the most famous snack vendors “Roti Paa Yai” tried to stick to the same prices for over a year but eventually had to give in. Most food sellers are trying to hold on to the same prices. How long can Thailand’s central bank swim against the tide?īeing flexible to create goodwill with customers We apologize for the price increase and promise to review it when the situation improves. The pinned post reads: “We regret to inform you that rising food and ingredients costs have left us with no choice but to raise all of our menu items by 2 baht starting from June 1, 2022. The restaurant announced the price increases to its customers on its Facebook wall. Jae Jong, which is one of Bangkok’s best-known restaurants for fried pork, is among them. Restaurant owners who are feeling the impacts and cannot absorb the extra costs are already passing part of the price increases to customers. Head of the group’s marketing team for Mama instant noodles said if the government retains its current price control, the result will be a shortage as manufacturers will likely reduce their production capacity or even stop production because of losses.īut Commerce Minister Jurin Laksanawisit said the government insists on maintaining the current retail price of instant noodles and will keep the price cap in place for as long as possible to shoulder the burden on consumers. The group’s CEO said the prices of wheat and palm oil used in the production of instant noodles have skyrocketed due to the crisis. Thailand’s consumer products conglomerate Saha Group recently asked the government for permission to increase the price of its products including “Mama” brand instant noodles and detergents because of the escalating production costs. They have called on the government to step in.
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And the LPG price is being subsidized by the Oil Fuel Fund, otherwise, it would be as high as 463 baht per 15kg cylinder.įood manufacturers and restaurant owners across the country have been affected by the impacts of the rising food costs and the Russia-Ukraine crisis. Reports say the price will rise to 378 baht in July. The price of a 15kg cylinder of liquified propane gas (LPG), for instance, has increased from 318 baht in April to 363 baht in June. The prices of 289 items of products and services have gone up including electricity bills, cooking gas, vegetable oil, pork, chicken, vegetables, eggs, and ready-to-eat food. Prices, particularly for eggs and meat, have been climbing since January due to the pandemic and surging energy costs as a result of the Russia-Ukraine crisis have worsened the situation.įor any household, skyrocketing costs of staples and household items mean they have to squeeze their budgets even further. The Trade Policy and Strategy Office recently reported that inflation rose 7.1% in May year-on-year, taking it to a 14-year high. Soaring energy bills and the price of raw materials are making it hard for manufacturers and retailers to keep up with surging operational costs without adjusting their prices. Inflation is taking a toll on food manufacturers and restaurant owners, forcing them to adapt to keep their businesses afloat even as consumers cut back on expenses.